This is the only shop in Switzerland that presents the entire Oleana collection with its timeless clothes and unique accessories. The shop and the owner’s warm welcome invite you to stay. The front part of the location is very bright and rather simplistic. In the back it becomes livelier. The large mirror with its beautiful, yet very opulently decorated frame, the antique chests of drawers and the heavy red leather armchair are eye-catchers in themselves. All very beautiful pieces of furniture, but they distract from the essentials: the beautiful timeless clothes and unique accessories.

The task was to reduce. What fits, what needs to be adapted and what will be new? Together with the shop owner, we went through the various topics and possible presentations and came up with some solutions. The mirror was replaced with a new, simple wooden frame, the table for customer meetings was replaced by a round table from the niu collection, antique chests of drawers were replaced by white, simple wall shelves and a few objects were removed completely. As a result, the shop and the fashion collection have regained their space and attention.